Regardless of the design medium, by understanding people and organisations, I design solutions that create value for users and businesses - always seeking the simplest, most logical and user-friendly outcome.
RESEARCH
Using qualitative and quantitative research to uncover people's needs as well as business goals. The aim is to design valuable solutions that match customer expectations and business drivers.
SENSE-MAKING
Analysing research insights by finding patterns in order to map the big picture and identify opportunities where value is created for the user and the business.
OPPORTUNITY MAPPING
Assessing identified opportunities based on customer value, business impact and implementation effort, in order to prioritise directions and actions.
IDEATION, VALIDATION & ITERATION
Incrementally detailing and validating solutions by generating ideas, creating alternative concepts and building prototypes to test with customers and stakeholders.
IMPLEMENTATION
Supporting along the road towards implementing services and solutions.