I specialise in qualitative discovery research as well as quantitative user research and have experience with a wide range of methods throughout the product/service lifecycle - from ethnographic research to surveys, workshops, remote usability testing or analytics.

I have 8 years of experience creating digital products from idea to launch by applying a collaborative, hands-on and user-centred approach in every step of the process - I deliver research insights, personas, journey maps, user stories, wireframes, user flows, sitemaps, information architecture and prototypes.

I address challenges holistically and with a systems thinking perspective. I am a natural at zooming out to see the big picture, then diving in to nail the important details. I thrive in putting all of the pieces together - from value proposition to customer experience to business model innovation to scale.